Packaging knowledge | excellent packaging design, common design ideas

Packaging is one of the most intuitive visual communication when a product or brand connects with consumers. The face of a competitive market and discerning consumers, the only excellent commodity packaging can have sales force, attraction, in order to conquer the market to win the favor of consumers.

 

Packaging is one of the most intuitive visual communication when a product or brand connects with consumers. The face of a competitive market and discerning consumers, the only excellent commodity packaging can have sales force, attraction, in order to conquer the market to win the favor of consumers.

Packaging how to quickly and accurately convey product information, need to be systematic and planned, need a certain method. At the beginning of this issue, we will provide you with a list of several common ideas in packaging design.

 

1、Featuring the ingredients of the product

Using the ingredients of a product as a design element allows the consumer, at first glance, to get a general idea of the product's performance. What type of product, what are the raw materials... These will become the core issues of concern, more suitable for use in food, daily use products.

 

2、Themed on brand tone

The formation of a brand's image in the consumer must have experienced a profound and long accumulation. And the first feeling to consumers is the brand's tone.

 

 

3、Theme based on the origin of raw materials

The origin of certain specific products is often used by consumers as a standard basis for product quality and purity. When origin is used as one of the selling points of a product, visual elements are combined with it.

 

 

4、Theme on Product Functionality

For certain functional products, directly taking the function and role of the product as the design concept can let consumers intuitively understand the function and role of the product. It is more suitable for those products that have obvious efficacy and are not too familiar to everyone.

 

Want more information on oriented polypropylene film, bopp film manufacturing machine cost, bopp film machine manufacturers? Feel free to contact us.