How Customized Pet Food Packaging Can Help You Increase Sales

23 Jun.,2025

 

How Customized Pet Food Packaging Can Help You Increase Sales

Boost Your Bottom Line With Custom Pet Food Packaging Design

Customized pet food packaging design can have a profound impact on sales. In fact, 72% of American consumers stated that their purchase decisions were influenced by a product’s packaging design. If you haven’t customized your pet food packaging or are looking to make an update, following these tips can help you boost your sales.

With competitive price and timely delivery, Wanhui Packaging Technology sincerely hope to be your supplier and partner.

Customization Options for Pet Food Packaging

There are a range of customization options available for pet food packaging. These include things like:

Packaging Material

When you design custom packaging, you get to pick everything from the design to the type of material. You can choose materials that align with your brand image and values. This might include recyclable materials, biodegradable packaging, or premium materials for a luxurious feel.

Special Features

Today’s busy consumers are prioritizing convenience more than ever before. It can be helpful to add special features to enhance convenience, such as resealable closures, easy-open tabs, or tear-away portions.

Custom Printing

Designing your own packaging opens up a range of custom printing options for your business. You can add your logo, custom text, and other options to help pull in consumers and push them toward a sale.

Interactive Elements

With so much competition in the space, your business needs to do everything to stand out. Adding interactive elements can help you do that. QR codes or augmented reality experiences can provide additional information and engage consumers with your brand.

Benefits of Customized Pet Food Packaging Design

Enhanced Brand Loyalty and Customer Engagement

Customizing your packaging with your logo, company values, and more can significantly enhance brand loyalty and engagement. Firstly, it helps with brand recognition, which increases familiarity with your brand and builds trust over time. It also allows you to communicate your company’s values and mission directly with your customers. Whether it’s through messaging about sustainability, quality ingredients, or ethical sourcing practices, aligning your packaging with your brand values helps to establish a consistent brand identity that resonates with consumers who share those values.

Creating a Unique and Memorable Brand Experience

Overall, customized pet food packaging design allows you to create a unique and memorable brand experience. Tailored packaging resonates more strongly with your target audience, creating personal connections while conveying a sense of high quality. Additionally, memorable packaging increases brand recall and encourages word-of-mouth recommendations. Custom packaging fosters meaningful relationships with consumers, leaving a lasting impression that extends beyond the initial purchase.

Work with PPC Flex for Personalized Pet Food Packaging Design & Manufacturing

When you need personalized pet food packaging, turn to the experts at PPC Flex. As an advanced flexible packaging manufacturer, we’re dedicated to providing purposeful, powerful packaging solutions. We develop an understanding of your needs to create the perfect packaging, every time. We’ll manage everything from initial design to final shipment. Overall, we take stress off your plate so you can focus on what matters most.

Let’s Get Started

Pet Food Packaging Information - TricorBraun Flex

TricorBraun Flex has been part of the pet food industry for more than 30 years, and we have bag making lines dedicated exclusively for pet food packaging. TricorBraun Flex works closely with our customers to ensure the best looking and most functional packaging is available, and we are equipped to handle any of your packaging needs.

Packaging for Pet Food

TricorBraun Flex understands the needs of packaging pet food and treats. We offer stock and custom printed laminated packaging for dry pet food, nutritional supplements and pet treats. Our stock line carries pet food packaging ranging from 2 oz - 40 lbs, and ship from our warehouse within 24-48 hours of order placement. In addition, we produce hundreds of custom pet food packaging projects a year. We have several custom printing options and offer the latest in formats and features.

If you have questions or would like to see samples, please don’t hesitate to call 1-800-562- or us at .

Packaging Formats

TricorBraun Flex works closely with our customers to ensure the best looking and most functional packaging is available, and we are equipped to handle any of your packaging needs.

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Air Release Systems

Large laminate pet food bags can be difficult to palletize. We provide several solutions and air release systems.

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Features

TricorBraun Flex offers a number of packaging features and accessories that improve the overall appearance of your bag. We also have closures to add some simplicity for your customers.

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Side Gusseted Bags

The side gussets expand when this package is filled with product – allowing for an ideal shape for filling, palletizing and retailing. Typically bags under 10lbs are marketed standing up, while bags over 10lbs are marketed laying flat.

Shop Stock Bags

Quad Seal/Four Corner Seal Bags

Similar to the Side Gusseted Bag and also known as four corner seal bag, it has seals at the four corners of the bag. This helps the filled bag hold its shape on the shelf.  Also, with the absence of a back seal, you can enjoy uninterrupted front and back panels for greater full graphics.

Shop Stock Bags

Stand-Up Resealable Pouches

These bags are bottom gusseted and stand on their own.  They offer a large Printing Billboard and many consumer friendly features such as Tear Notches, Press-to-Close (PTC) Zippers.

Shop Stock Bags

Are you interested in learning more about Custom Food Packaging Roll Stock Film? Contact us today to secure an expert consultation!

Block (Flat) Bottom Bags

The block bottom bag (also referred to as “flat bottom bag”) is the next evolution in packaging. Utilizing all of the best features of the stand-up pouch and quad seal bag, the block bottom bag is unique in that, it gives you 360 degrees of real estate for printing your company information, logo, feeding instructions, etc. Whether the bag is standing up or lying flat, the block bottom bag is designed to get your product noticed at every angle.

Shop Stock Bags

Rollstock Laminations

Typically used for high-speed packaging applications. 

Shop Stock Rollstock

Palletization with Anti-Skid & Air Release Systems

Anti-Skid: Large laminate pet food bags can be difficult to palletize.  We offer multiple grades of Anti-Skid (Hi-COF) Coatings and Low-Slip Materials that allow large pet food bags to be palletized.  

Air Release Systems:  Trapped air inside a bag can cause a pallet to become unstable after stacking. This can cause the pallet to tip over in transit resulting in lost product and revenue.

TricorBraun Flex Provides Several Solutions for Air Release Systems

Micro-Perforations

A series of tiny holes strategically placed on the bag allows trapped air to escape the bag during the palletization process.

Degassing Valves

TricorBraun Flex has been producing the One-Way Valve more than 30 years.   We have several types of valves from Hi-Flow Inner Valves to Outer Label/Wipe-On Valves. TricorBraun Flex also offers a Two-Way Valve that allows for trapped air to escape the bag but also allows for the air to return the bag.  The valve has a filter paper covering the valve to provide protection against dust and infestation.

Available Features

Rounded Corners

Provides for a nice looking finished product and helps the sharp corners of other bags from cutting into adjacent bags.

Pinch Bottom Fold & Glue

As most large laminate pet food bags are marked with the bottom of the bag sitting out, this bag has the bottom of the bag folded and glued maximizing the amount of space the consumer sees while bags are sitting on the shelf.

Pinch Bottom Bags w/K-Seals and Tack Seals

These bags are most common in the large laminate pet food bags.  The addition of the K-Seal provides additional strength at the bottom of the bag and the Tack Seals provide a nice looking finished product.

Press-To-Close Zippers

Provides for a nice looking finished product and helps the sharp corners of other bags from cutting into adjacent bags.

Sliders

TricorBraun Flex offers two Slide-Rite® Slider options; exposed and hooded. The exposed Slider is visible to the consumer making it easy to recognize and use. The hooded slider is hidden from plain site and looks like a traditional enclosed press-to-close zipper. The enclosure adds protection against the possibility of the slider being broken or torn off.

Hook-To-Hook Reclosure

EASY-LOCK by APLIX®.  Hooks engage on multiple levels making it easy to open and reclose.  Unlike other systems, precise alignment is not required for sealing and its resistance to particulates keeps freshness locked in!

These are just a few of our feature options, we have many more to offer and we can work with you to customize your perfect package! If you have questions or would like to see samples, please don’t hesitate to call 1-800-562- or us at .