Flat packaging is not only used for wine, but also for water. The “memobottle” was developed by the Australian start-up of the same name and its design is based on notebooks and magazines. The project was realised thanks to crowdfunding. The memobottle is based on the conventional international paper formats A4, A5 and A6 and can hold 1,250, 750 and 375 millilitres respectively. The flat water bottles are smooth and transparent and are delivered with one white and one black lid. On request, customers can personalise their packaging with a transparent or pink lid.
These robust beverage bottles are made of Tritan® BPA-free plastic, are reusable and recyclable. Optically, the bottles are reminiscent of a piece of paper and fit next to laptops and books in any bag. They are leak-proof and should be cleaned at a maximum water temperature of 50°C, according to the manufacturer. For each purchased memobottle, one US dollar is donated to Water.org. This provides people in need with clean drinking water for two months per bottle sold.
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