Foster Packaging is one of the flexible packaging experts you can rely on. One of our most popular formats is the stand-up pouch, known for being highly adaptable and flexible. These stand-up pouches are perfect for packaging a variety of snacks like chips, nuts, dried fruit, and candies. We can customise them to meet your snack’s needs, ensuring your consumers enjoy the most convenient product packaging experience.
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With the rise in demand for healthy snacks, Kraft paper has become a popular choice for snack packaging material. Not only does this format secure the food’s freshness, but it can also be fully customised to match your branding. Plus, its natural look and earthy, organic feel make it ideal for snack products like granola, trail mix, nut bars, and other organic treats offering an appealing option for snack pack packaging.
Our spout pouches are ideal for drinks and other liquid products on the go. They are a lighter and more flexible alternative to traditional liquid packaging solutions such as glass or bottles. With tamper-proof and resealable caps, they are perfect for applesauce, yoghurt, or even protein drinks, keeping everything fresh and spill-free. Plus, the compact design of this snack food packaging means you can just pop them into any bag for a quick lunch or snack at the gym.
Foster’s flat-bottom pouches are perfect for bulkier snacks because they offer great shelf visibility and use all the packaging space efficiently. Their sturdy shape lets them stand upright, making them ideal for snacks like chips, granola, or dried fruit. They help keep snacks fresh with resealable closures, and their stable design prevents tipping over in storage. The durable high-quality materials also keep snacks from getting crushed and help block out oxygen, so they stay fresh longer.
We can also add easy-tear openings or clear windows so customers can see the product. If you need something slimmer for your snack, our 3-side seal bags are another great option.
It’s a tale as old as time: someone has a spectacular, mind-blowing idea, and they execute it perfectly. Then they it in on the packaging, though, and their product gets lost on the shelves or doesn’t communicate what the product actually is, and consumers never give it a second thought. Their brilliant product is an instant flop for an entirely avoidable reason. Oof.
You can avoid this bottom-line-busting mistake by taking the time to research your packaging before you finalize it and send your product to the shelves. Let’s take a closer look at packaging research and some of the top questions you should ask on your packaging survey questionnaire.
Let’s be honest: humans are visual creatures. How many times have you paused while walking down an aisle at a store and checked out a product just because it caught your eye? Probably more times than you realize. In fact, 72% of Americans say packaging designs often influence their purchases…and that just means 72% are aware of the influence packaging has on them. Many more may be influenced without their realization.
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Your packaging has multiple important jobs. First, it has to grab your customers’ attention and make a positive first impression to get them to stop and take a second look. Next, as they’re taking that second look, it has to give them compelling information that will convince them to buy it. Third, it has to further the awareness and positive perception of your brand (not just that one product).
How do you get packaging that does all those jobs? Packaging design is both an art and a science, but a key part of the process is testing your packaging before release to see if it’s up to snuff. And that all hinges on your ability to design a great package design survey questionnaire.
In a package design survey, your customers can only give you great insights if you ask the right questions. Of course, before you can build the ultimate survey, you need the ultimate survey tool. Take GroupSolver for example. This AI-driven survey tool allows respondents to give open-ended answers so they can tell you exactly what they think rather than choosing from pre-written multiple choice answers. Behind the scenes, GroupSolver uses advanced artificial intelligence to analyze and synthesize all these answers into usable data and results you can put into action.
With that said, take a look at this sample survey questionnaire for packaging research.
These questions are ideal for comparing a few packaging designs to see which one is most effective.
Between these two/three/four packaging options, which one…
After telling the respondent more about the product, how it works, what problems it solves, and what features it has, you can ask questions like these to gauge how well you’ve communicated the product’s best qualities on the packaging.
Either at the beginning or end of your survey, you’ll want to collect some basic details about your respondents. This can include their age, gender identity, race, ethnicity, income level, geographic location, career path, and so on. These questions allow you to see how different segments of the market perceive your packaging so you can better appeal to the markets you want to target.